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We apply consumer psychology to real-world business questions. Using qualitative and quantitative research methods, we analyse consumer behaviour, perceptions, attitudes and experiences and translate our findings into practical recommendations for companies and brands.
Our projects range from market research and consumer insights to questions of brand positioning, communication and customer experience. We combine empirical research and scientific analysis with strategic and creative thinking to develop recommendations grounded in a better understanding of consumers and their behaviour.
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user experience. explorative analysis.
Improving the shopping experience in the cosmetics market and wining Chinese consumers. An investigation of buying behavior, digital brand and shopping experience in Asia - and strategies and actions to improve it.
advertising strategy. quantitative analysis.
Development of campaign concepts based on transferal of traits from models, personalities and celebrities. Evaluation of concepts' and visuals' effects on brand perception - and identification of possible improvements.
positioning. communication strategy. conceptual.
Identification and definition of USPs. Development of comprehensive communications concept to effectively convey USPs by establishing brand associations with known endorsers and recognized institutions.
advertising strategy. product design. quantitative.
Adapting the branding and product designs of a Swiss luxury watch brand to the liking of a distinct target audience. Investigation of advertising and product preferences in the Asian market.
positioning. communication strategy. conceptual.
Development of a new brand for executive education that allows the newly accredited University of Liechtenstein to successfully compete with established players in the executive education market by drawing upon its strong USPs.
campaign strategy. qualitative and quantitative.
Development of a customer typology and recommendations to better address customer needs in ad campaigns. Investigation of purchase motives of the "green" consumer that buys electric vehicles.
internationalization strategy. concept & analysis.
Development of a concept to internationalize the Executive MBA UZH. Market and competitor analysis, development, positioning, marketing of new product offering.
unser and brand experience. analysis.
Analysis of the physical and digital user and brand experience when playing the Timecode brand game.
on-site brand experience. analysis.
Holistic analysis of the brand experience when visiting the company's headquarters. Assessment of potential for further improvements and recommendations for optimization.
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